{"product_id":"this-is-not-an-ad-what-really-makes-people-talk-about-a-brand","title":"This Is Not An Ad: What Really Makes People Talk About a Brand","description":"\u003cp data-start=\"71\" data-end=\"199\"\u003eMost marketing books try to teach you how to shout louder.\u003cbr data-start=\"129\" data-end=\"132\"\u003eThis one shows you how to make people talk without shouting at all.\u003c\/p\u003e\n\u003cp data-start=\"201\" data-end=\"419\"\u003e\u003cstrong data-start=\"201\" data-end=\"222\"\u003eThis Is Not An Ad\u003c\/strong\u003e is a collection of 49 real cases from the world’s most influential brands – Coca-Cola, Tesla, Netflix, Apple, Spotify, Red Bull, IKEA, Michelin, Barbie, Uber, Tinder, Amazon, and many more.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"581\"\u003eInside, you’ll see how brands:\u003c\/p\u003e\n\u003cul data-start=\"583\" data-end=\"1197\"\u003e\n\u003cli data-start=\"583\" data-end=\"712\"\u003e\n\u003cp data-start=\"585\" data-end=\"712\"\u003eTurn product features into marketing engines (Spotify Wrapped, Netflix thumbnails, Amazon 1-Click, Tesla’s “no ads” strategy)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"713\" data-end=\"791\"\u003e\n\u003cp data-start=\"715\" data-end=\"791\"\u003eUse scarcity and access to protect status (Ferrari, Hermès, Louis Vuitton)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"792\" data-end=\"888\"\u003e\n\u003cp data-start=\"794\" data-end=\"888\"\u003eTurn simple ideas into global rituals (Share a Coke, Guinness World Records, Michelin Guide)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"889\" data-end=\"963\"\u003e\n\u003cp data-start=\"891\" data-end=\"963\"\u003eMake design do the selling for them (AirPods, Dyson, MINI, LEGO, IKEA)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"964\" data-end=\"1071\"\u003e\n\u003cp data-start=\"966\" data-end=\"1071\"\u003eTurn problems and memes into advantages (McDonald’s ice cream machines, New Coke, Stanley’s burned car)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1072\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1074\" data-end=\"1197\"\u003eLet customers do the heavy lifting (Hotmail footers, Uber referrals, Tinder college parties, Blendtec’s “Will It Blend?”)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1750\" data-end=\"1856\"\u003eIf you’ve ever felt that your product is good but nobody cares, this book is built to answer one question:\u003c\/p\u003e\n\u003cblockquote data-start=\"1858\" data-end=\"1940\"\u003e\n\u003cp data-start=\"1860\" data-end=\"1940\"\u003e“How do I make my brand interesting enough that people do the marketing for me?”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Shorts to Millions","offers":[{"title":"Default Title","offer_id":45951978111147,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3439\/4027\/files\/This_Is_Not_An_Ad.png?v=1765496469","url":"https:\/\/www.shortstomillions.com\/products\/this-is-not-an-ad-what-really-makes-people-talk-about-a-brand","provider":"Shorts to Millions","version":"1.0","type":"link"}