This Is Not An Ad: What Really Makes People Talk About a Brand

Most marketing books try to teach you how to shout louder.
This one shows you how to make people talk without shouting at all.

This Is Not An Ad is a collection of 49 real cases from the world’s most influential brands – Coca-Cola, Tesla, Netflix, Apple, Spotify, Red Bull, IKEA, Michelin, Barbie, Uber, Tinder, Amazon, and many more.

Inside, you’ll see how brands:

• Turn product features into marketing engines (Spotify Wrapped, Netflix thumbnails, Amazon 1-Click, Tesla’s “no ads” strategy)

• Use scarcity and access to protect status (Ferrari, Hermès, Louis Vuitton)

• Turn simple ideas into global rituals (Share a Coke, Guinness World Records, Michelin Guide)

• Make design do the selling for them (AirPods, Dyson, MINI, LEGO, IKEA)

• Turn problems and memes into advantages (McDonald’s ice cream machines, New Coke, Stanley’s burned car)

• Let customers do the heavy lifting (Hotmail footers, Uber referrals, Tinder college parties, Blendtec’s “Will It Blend?”)

If you’ve ever felt that your product is good but nobody cares, this book is built to answer one question:

“How do I make my brand interesting enough that people do the marketing for me?”